All right, so dig. The scene opens up in a thoroughly modern classroom as the teacher, Miz Snorkelwacker, introduces a special guest to the class. And this guest is real suit. I mean, we’re talkin’ the whole sharkskin with the Rolex and maybe a gold earring, just to show he’s hip. He’s got the earring, the pinky ring, and just a little trace of white powder under his nose – and I’m not insinuating anything, I mean, he could just love powdered doughnuts, right? So, dig.
Graham: Yeah, yeah, yeah. Siddown, babe. You’re beautiful. All right, kids. Like the lady sez, I’m Jesse Graham, but you can just call me J-Dog, right? Right. So, I’m gonna need me a volunteer. How many of you came heavy today? No, came heavy. I mean, like with the guns and stuff – I know you kids are into that today. All right, the kid with the
Glock. I like that. Shows a sense of the classics. You play an instrument, kid? No? Perfect. You don’t have to. Know why? ‘Cause you’ve got a look to you. Plus, you got a Glock. And maybe something else – I ain’t gonna ask, I don’t want to know. You’re a bit young for it, but in a couple years we can get you a few baby mamas and you’ll be set. All right.
So, this kid here – what’s your name? Hugo? What kind of a name for a gangsta thug is Hugo? All right. So, like, dig it. “Murda H” here is a rapper, okay? Now, Murda and his posse get a few gigs playing in town. A few people get shot at his concerts, some parents get angry, and that’s about when I show up. Now, Murda, your Glock is, like, your act, dig? So, you’ve got the Glock. But I’ve got this one-thousand dollar bill. Now, I’m going to offer to trade you this thousand dollar bill for your Glock, see? Here. Now, I’ve got your Glock and you’ve got the thousand dollar bill. When you give me the Glock, you give me the exclusive rights to it. Whatever you have that goes with the Glock, I get to take from you and keep. If I like it, then I can sell it to everybody and you get some of the money. But I’m the only one who can sell it. You can’t sell it, and you can’t give it to anybody else. In exchange, I give you complete control of that thousand dollar bill.
No, don’t put it in your pocket, Murda. Keep it out. We’re trying to prove a point, here.
Now, I’m looking at the Glock, right? And I can see that it could use a bit of work. I mean, it’s nice, but you need to spend some time working on it. maybe get like a laser sight or some cop killer bullets. At the label, we would love to help you out, all right? Matter of fact, that’s part of why we gave you the thousand-dollar bill. So, I’m going to take these scissors here, and I’m going to cut an inch off that bill. Don’t worry, you still got five inches of it left, which is more than you had before, right? I’m gonna take this inch of the bill back, because we have somebody on staff who’ll help you with this. They’re going to give you the clothes and the look and they’re going to work on your music and your image.
Now, you’re going to need to actually put some of those bullets in this thing – by which I mean you’re going to have to go into the studio, dig? By the way – kids, don’t play with guns. This thing is a tool, okay? Not a toy. Right. Murda, we’re going to put bullets in the gun. Now, it just so happens that the label owns its own studio. We’re gonna let you use it, and you don’t have to pay. Much. I mean, we still have to get some money on the deal, right? So, we’re going to have to take another inch of that bill from you. Don’t worry, you still got four inches of it left. Four more inches than you had before, right? Now, I’m going to take that inch and put it with the other inch of the bill I already took from you.
But there’s a problem with the bulle—Don’t worry, Murda. I’m not going to pull the trigger on you. But that’s the thing. Even if I did, it wouldn’t matter, because the first bullet you gave us for the Glock is a dud. It looks nice and all, but you need to spend a bit more time on development. So we’ll just keep the bullet, and you’ve got to go into the studio again. I’m going to need another inch of that bill from you. Matter of fact, give me two inches of that bill – the second one’s usually a dud, too, so we’re gonna go ahead and say that you had to go into the studio again.
Now, this third bullet’s a killer. We’ve got something here. I mean, this is a teflon-coated, hollow-point cop killer of a bullet right here. So we’re gonna sell these. All the kids are gonna get these bullets. Congratulations, kid. You’ve got yourself an album out. You wanna have a release party? Yeah? Maybe get some ads in the trades, make you some airplay? I mean, these platters don’t spin themselves. You’ve got to get the DJ’s interested before they put you on their playlist. We’d love to help you out. In fact, we’ve got our own agency that’ll handle that for you. So if you just give me that last inch of the bill, that’ll cover it. Actually, it’s a bit over an inch – but you’ve got to spend money to make money, y’know? Don’t worry, kid. You’ve got royalties coming your way. You’re gonna be a big hit. I can feel it. Number one with a bullet. That’s an industry joke, kids. Laugh a little.
Now, usually, we’ll give you one cent off the sale of the album as your royalties. But I like you, Murda. You’ve got style. You’re gonna be a star. So I’m gonna give you an extra half cent. That’s one and a half cents an album. Trust me – when you go platinum, it’ll add up. That thousand dollar bill will seem like nothing.
You’ve got your album out, the promotion is going good, and the radio’s playing you non-stop. You’re hot, so we’re going to take these first two bullets you gave us and put them out. Now, technically, they’re still duds. They’re worthless, so you’re not going to get any royalties off of them, no matter how much they sell. But you shouldn’t let it get you down, Murda. After all, your good bullet is top of the charts.
Okay, so you’ll start getting your royalties in a few years. We’re going to have to take your royalties for a while so you can pay us back for that thousand-dollar bill we loaned you. Yeah, it was a loan. But don’t worry. I figure one cent an album, you’ll get it back once you’ve sold… let’s see… sixty-six thousand, six-hundred and sixty-six copies plus change. Hm. Funny how that calculation works out. Anyway.
Of course, in the real world, it’s not just a thousand dollars. Let’s see… for an advance of one-million dollars at a royalty of 1.5 cents, we’re going to need to sell… sixty-six million, six-hundred and sixty-six thousand, six-hundred and sixty-six copies – plus change. Once you hit that mark, we’ll start getting you your one and a half cents for each copy after that. That is, if you’re lucky enough to be one of the few acts out there that will actually sell over a million copies. Of course, if you don’t sell that many copies, we’ll take an IOU on what you owe us. Or if you want, we can lend you a bit more money to make another album. It’s okay, we’ll just take it out of the royalties that album makes, too. So, it’s gravy. Dig?
Now, this is the first time we hear Murda actually talk. So for the first time we hear that Murda’s got this real drawl, like a Cambridge voice, dig? And he says:
Murda H: So, I don’t get any money?
Graham: No, man. Not from us. As a matter of fact, you owe us. If you want to make money, now, you’re going to have to go out there and hit the road. That’s where you make all your money – playing live gigs. And those shows better sell tickets. We’re not going to help you out with it, because we’re already selling your album. We’ve got our money. You have to make your own way out there.
Murda H: I’m never going to see any royalties, am I?
Graham: Not unless you get crazy large, Murda. Now, what we don’t tell you is that this whole online trading thing really does hit our CD sales, but it actually seems to increase ticket sales to live events. The acts that get traded the most are the acts who sell out every venue they play – and some of them couldn’t sell tickets before Napster put their music in everybody’s hands.
Miz Snorkelwacker:Um, I thought this was supposed to be anti-file swapping?
Graham: Hm? Oh, yeah. Probably. Maybe that’s why the real A&R guy struggled so much when I stuffed him the trunk of his Jag.
Murda: Solid.