Pity the poor record industry. Even as the big honchos of the film industry are starting to move away from piracy as an excuse for dwindling ticket sales, the record industry continues to blame illegal swappers for their inability to move inferior product – even with millions in payola flowing through indirect channels.
And now PCWorld reports on a new attempt to combat piracy by… Clear Channel? Wait a minute…
The music industry, shaken by decreasing CD sales, is turning to a high-tech and legal version of the old “bootleg” concept of concert recordings.
The Instant Live unit of Clear Channel Entertainment’s Music Group, part of the Clear Channel Communications conglomerate, is one of the commercial ventures that have been experimenting with making instantly available CDs of live concerts, by mixing recordings on the spot and selling them to club-goers as they exit concerts. On Monday, Universal Music Group and Instant Live announced a partnership, and the concept of “instant bootlegs” is taking another step.
Yes, it appears that everybody’s favorite monopolistic payola recipient Clear Channel has entered the bootleg market full force. They come in, set up their microphones, park outside in their vans, and minutes after the end of the concert they begin selling CD’s. I’m fairly certain that this kind of thing has been done before. But considering the van parkers in those cases had to be on the lookout for the police, they never thought to patent it.
Clear Channel did.
A patent issue stirred controversy among bands and fans in 2004 when Clear Channel blocked bands from trying to make their own instant albums at ClearChannel venues. Clear Channel claimed that such attempts would infringe to a patent they had on their instant-recording and mixing system. But Prendergast, who came from DiscLive/Immediatek to Instant Live in April, appears to want to make peace with bands that want to do their own recordings, and stressed that he will not use the patent as leverage.
Clear Channel promises not to use their patent for leverage. They’ve also promised not to fire popular talent when they purchase a radio station, and promised not to change the format of popular stations once they’ve been purchased. These promises are usually followed by a swift gutting of station personnel and on-air talent, and a quick shift to Spanish language format (unless the station was already Spanish language, in which case it switches to… I don’t know… polka).
What amazes me is that Clear Channel touts this as an answer to the music industry’s piracy woes. Clear Channel records the bands that appear at Clear Channel venues, and – as we’ve seen – they have stopped bands from making and selling their own live recordings at those venues.
But live concerts were typically where the bands made their money after the labels had bilked them out of any money that could have been made off of record sales. The labels had little to no stake in the tours, and the bands finally got their time to shine.
This is why tape trading (a phenomenon that Instant Live ignores in favor of blasting bootlegs sold at the shows) became so popular with bands, and bands became more and more trade friendly. The trading of tapes and digital recordings encouraged people to come to the shows and spend money on tickets.
Clear Channel hasn’t found a way to fight piracy – they’ve found a way to squeeze in and take more profits from the traditionally band-friendly opportunities. Think about it. The band turns over a part of their ticket sales to Clear Channel to play a venue. Clear Channel runs the ticket sales outlets in town (this is true in most markets), so Clear Channel pumps up the price by adding ticketing and convenience fees, etc. etc. etc. and skims the extra money directly off the top. Then, Clear Channel shows up in their nice, shiny van and sets up their audio equipment, swings by the show soundboard and makes sure that the trade-friendly band knows that they can’t allow anybody to hook their recorder into the soundboard and get a decent recording, and by the end of the show Clear Channel is already selling their CD’s from the back of their van. If the band’s label should get on board with Clear Channel, then CC will provide the label with digital copies of the concert to sell from their website, giving the labels at long last a toehold in the concert scene.
And should the bands decide that they want to sell soundboard copies of their own shows, Clear Channel shuts them down for infringing their patent on bootlegs.
Do us all a favor. Download from the Live Music Archive and support the bands and their fans – not the greedy corporate dogs who wrap themselves in a banner of decency as they stab the artists in the back.