Looking over Digg today I’m overwhelmed by the number of links to do with the iPhone.# It’s not so much that I didn’t expect Digg to link that many articles on it – I didn’t expect them to link that many positive links on it. Of the twenty links I saw on the pages I took the time to click through, only two of them were negative reviews – and one of those was solely based on “it costs too much.”
I found it interesting though that at least one person is already seeing how it can reinvent the cell phone industry. It can reinvent those ringtone dealers right out of a job.
Let me be the first to say that the iPhone is huge problem for the ringtone industry. In many ways it makes the ringtone industry completely obsolete. It’s an iPod so any song that you own can be used as a Ringtone. Don’t want to pay $1.99 for a low-quality re-sampling of a song that you already own to be used as your ringtone? Great, you don’t have to. What about wallpapers? Well, any photo on the iPhone can be used as a wallpaper, so just download one from the iPhone’s built-in web browser and you’re golden. Goodbye $9.99 per month ringtone subscription fees!
Aw. Allow me to find the world’s smallest violin. I’m sure I have it here somewhere.
Seriously. I’ve never bought a ringtone. Especially since I discovered that my current cell phone will let me set an mp3 on my memory card as my ringtone. I have an entire “album” in my mp3 collection that consists of songs I’ve like re-encoded to a lower bit rate to be used as my ringtone. As a result, my ringtone at different times has been “VW Hatchback,” “The Ballad of Serenity,” “Dancing With Myself,” The Monkees’ “Saturday’s Child,” and Harry Nilsson’s “Cuddly Toy,” as well as They Might Be Giant’s “Call Connected Through the NSA,” which they made available as both a ringtone and an mp3 download. Some of the tracks were purchased from different digital stores, others were ripped from CD’s in my collection.
Give me a break. Ringtones have always been an overpriced technology preying off of the consumer’s readiness to whip out their checkbook. Anybody with basic editing skills can create a wallpaper for their phone, and most phones already offer the ability to turn an mp3 into a ringtone. Not to mention the annoying habit of ringtone companies to hire the original artists to rewrite their lyrics to be about phone calls. I have little interest in hearing Sir Mix-A-Lot chant “Baby. Got. Phone!” from my pocket whenever somebody calls, even less than I’m interested in hearing the Donnas sing “Pick it up, baby, for me!”
Will the iPhone really kill the ringtone industry? Goddess, I can only hope. Finally I’d be able to watch Comedy Central without that stupid crazy frog showing up.