If life were a comic book and corporations its heroes and super-villains, then Clear Channel would be Doctor Doom. Looming in the shadows, sending others to do their dirty work, then occasionally surfacing with an echoing, metallic “HAHAHAHAAA!” and a giant doomsday device aimed at decaffeinating all of the coffee in the world and making everyone late to work.
Why, Clear Channel? Why must you sit in your idyllic old-world kingdom of Latveria, planning the overthrow of civilization as we know it? Don’t you know that Reed Richards isn’t responsible for your hideously scarred face, but rather it is the fault of your own hubris?
This time around, Clear Channel has cut costs by laying off most of the news staff at one of its smaller television stations. Their plan is to provide news by using independent filmmakers, college professors, and civic leaders among others to report on local events.
Many people are already predicting thousands of “MySpace is teh suxx0rz” stories. I, however, know that there are plenty of citizen reporters out there who are ready to step up and deliver real, hard-hitting news of their area. Which Clear Channel will more than likely edit down to remove most of the actual content and replace it with product endorsements for their national sponsors. No, what bothers me about the story is this:
Over the next few months, the station’s management plans to ask people in the community—its independent filmmakers, its college students and professors, its civic leaders and others—to provide programming for the station.
Will they be paid? That’s being worked out. Who will cover the harder-edged stories? Some will be culled from local newspaper and TV online sites, Spendlove said, and “other sources” that are still being discussed.
Emphasis mine, naturally. See, we’re talking about Clear Channel. Good ol’ money-grubbing, consumer-hating, talent-shafting, vertical-monopolizing Clear Channel. Something tells me that they’re not going to be the most equitable users of independently-produced media.
Frankly, I hope they’re inundated with inane, poorly-executed stories on topics nobody cares about. I hope their news report becomes something like The Onion, only unenjoyable because of the crushing seriousness of the people producing it. Because I believe that Clear Channel should get two things – what they’re willing to pay for, and what they genuinely deserve.