Do I really have that checkerboard in my hair?
I wrote a couple of years (ouch) back about the redesign bug biting Archie comics. At the time, I had picked up an issue of Sabrina the Teenage Witch and Betty & Veronica, and I bemoaned the wooden artwork, the clumsy jokes, and the general feeling that somehow, the comic had decreased in quality, although also admitting I had never been a big fan to begin with.
The other day, I was at the store when I saw the good ol’ Archie Double Digests on the shelves. I decided this was my chance to see if the smaller size made the artwork look better, so I plunked down the bucks for both an Archie and a Jughead double digest. From these two slim volumes, I learned 4 things.
It wasn’t the size, it was the crappy printing. The new double digests are crisp. Clean. Almost pristine. The line art is solid, the colors unblurred, no bleed on the page and no smearing of the ink. In other words, it’s lousy. I discovered that it may not have been the size, but the cheap printing that made me remember the artwork as being good. The old printings with reduced artwork, bleeding colors, and ink processes so helter-skelter that there was a 50-50 chance of any bold-faced word being illegible gave the comics a sort of charm. Rendered in clean lines, the by-the-book character renderings have almost nothing to give them an edgy, rough feeling.
Your children are buying reprints. It’s actually kind of ingenious. If you happened to read Archie back in the days and you have kids who are obsessed with it now, you can identify with them almost immediately. Not only are they reading a comic that looks and reads like the comics you used to read – they’re reading the exact same comics you used to read. I made this discovery suddenly as halfway through the Jughead digest, I ran across one of the few stories that I vividly remember from my childhood. In it, Mr. Weatherbee tries to improve the students’ scores by telling them to get their imaginations involved in the learning process.
My suspicions were further confirmed by a backup story in which Jughead is always “carrying around cassettes” ever since he got his “brand new video recorder.” Oh, you silly writers. Archie Comics had a brilliant plan going, and you had to ruin it all by trying to be all timely and everything.
Actually, this explains a lot of things that never quite jived back when I was actually a kid reading these. How Archie could have stylish 80’s hair in one comic and be showing off his new polyester leisure suit in the next before wearing a Kurt Cobain plaid flannel in the third. But the reprint of that first story also brought me to my third revelation.
Despite Archie Comics’ best efforts, the artwork is inconsistent. It’s an issue with any time you try to get people to adhere to a given style manual. Even if you have your artists training line by line from the original artist’s works, they’ll always wind up interpreting it in their own style. One of the reasons I knew that the comic in question was actually a reprint and not just a new version from the old script was a few key panels that had stuck in my young mind like… a very sharp, jagged thing that gets stuck easily. Not all the similes can be brilliant, people.
In this case, it was a good thing – a cartoonist who was experimenting within the confines of his style manual. There’s Jughead’s borderline psychotic expression as he proclaims that Mr. Weatherbee has inspired him, and his eery costume and makeup job as a mad scientist walking through the halls who stops to tell Mr. Weatherbee, “Today, ve are dizzecting someting. Or eez eet… zomebodee?”
In other cases, it’s not so good. In the lead story in the Archie digest, six pages are spent with Archie running around trying to get pristine winter photographs. In all of the six pages, there is only one facial expression that is not a broad, teeth-bared grin. It takes all of six pages for Archie’s mother to stand there in the final page – after having smiled the smile of the paranoid schizophrenic along with every other troubled soul in Riverdale – and finally offer a close-mouthed smile. The kind of tight-lipped simper that shows the true depth of misery in her life. Surely, she’s coming down off her diet pill high, she’s all out of the good vanilla extract, and the reality of her miserable suburban life is coming crashing down upon her without the comfort she usually gains through her intoxicant friends. A portly husband in a go-nowhere job, a vapid son whose promiscuous lifestyle will only lead to tears, freeloading neighborhood teens who raid her icebox without asking permission, and the kind of soul-crushing ennui that can only come from spending every waking moment getting her whites their brightest and avoiding those darn spots on her good glassware. Were we only to have one more page, we would see her sneaking into Archie’s room to “borrow” his model airplane glue – just to tide her over for one more day….
Sorry. I have to admit – the artwork in that story was a little bit depressing.
Finally, I learned – Yes, the writing has always been that bad. Well, maybe not always. After all, I have the feeling they’re not going back to the old Bob Montana days to get their reprints. But what I found is that the comics in general were not just suffering from hackneyed jokes – they were suffering from poor timing, as well. A lot of comics would have been funnier without the last page or panel. It reminds me of the experiment a while back in which people were making Garfield comics funnier simply by removing Garfield’s thought balloons. Here’s an experiment, guys – write a comic in which you don’t try to top your punch line with an immediate follow-up. One-two punches work well in boxing, they aren’t always as successful in writing.
Friday, February 29th, 2008

