Boom De Yada
Munroe has achieved the same power in the internet world that Oprah enjoys in television.
Consider. A book is released. Oprah wants people to buy said book. She goes on television and says, “Hey, buy this book.” And millions of people go out and buy the book.
Randall Munroe comes up with one of those “wouldn’t it be funny if” ideas. He draws a comic about said funny idea. People go out and execute it.
For instance: This video based on XKCD’s recent parody of the Discovery Channel’s “Boom De Yada” song.