King [Censored] returns!
The Kraft Foods Corporation has graciously protected us from name-brand confusion by smacking down an artist’s right to work under the name “King VelVeeda”.
Stu Helm (the artist formerly known by a misspelled corporate trademark) was an underground cartoonist who occasionally drew covers for Screw magazine. His company – cheesy graphics – apparently drew the fire of Kraft Foods for “tarnisment.” They claimed that his work was pornographic and degrading, and that his use of a name similar to a Kraft food product would suggest that Kraft approved of his work and would associate their product with it.
Helm is back now, but without his original nickname. And he’s just posted a comic of what happened to him on his website (which was closed down by the court while he was involved in the case). You can find his work at cheesygraphics.com (some content not safe for work).