Sugar? Real sugar?
Divine Caroline reports that Pepsi is dipping its toe into the natural products market in the UK. The product is Pepsi RAW, and the ad campaigns – of course – feature naked people. What else would you expect from a product called “raw”?
Best of all: no high fructose corn syrup! HFCS has been plaguing sodas for decades. It’s time American soda makers stop using this cheap, highly available, and terribly unhealthy sugar source.
In America, you can find cane sugar in some of the sodas released by smaller, indie companies like Jones. I’m not a big Pepsi fan, but I’m happy to see them at least dabbling in returning to using cane sugar in their sodas. The more I learn about HFCS, the more I’m convinced that it’s not really something that anybody should ingest. And definitely not in the quantities Pepsi and Coca-Cola say you should.
March 4th, 2008 at 5:07 pm
Of course, with the price of corn rising due to ethanol use sugar is becoming a more competitive ingredient.
But whatever the reason getting rid of HFCS is OK by me.