Vote Or…
I never really cared for “Rate me!” sites – and HotOrNot was probably one of the first wide-scale success stories in the genre. It just felt a bit… creepy. To say the least.
That said, Jim and James (the founders of HotOrNot) know how to get people’s interest. Check outVoteOrNot, where they’re applying a simple rule: people like to do things for money. Promise to vote (they don’t ask you to say who you’ll vote for – they just want you to promise to vote) and get entered to win $100,000. And if you get other people to follow you as a referral link and one of them wins, you win $100,000 as the person who referred them (and, yes, that link is my referral link – I am thoroughly shameless).
Now, there’s how you get out the 18-24 vote. Maybe other websites should consider offering alternate prizes – “Sign up to vote and get five other people to sign up as your referrals, and you can get a free iPod!”